National Sales Manager

We are seeking a high-performing National Sales Manager to drive our national sales strategy across Nigeria.

Industry

Personal & Home Care Products / FMCG

Key Responsibilities

• Develop and execute a national sales strategy to achieve volume and value targets
• Optimize and expand national distribution footprint across Open Markets and Modern Trade
• Lead, mentor, and performance-manage a regional sales team with clear KPIs
• Design and implement tailored channel programs and trade marketing
• Manage national sales budget, trade spend, and regional operational costs
• Build high-level relationships with top-tier distributors and key accounts

Requirements

• 10 years of progressive experience in FMCG sales
• Senior national management experience in personal or home care products
• Bachelor's degree in Business Administration, Marketing, or related field (MBA is an advantage)
• Deep understanding of Nigerian consumer goods (detergent, soaps, or hygiene categories)
• Proficiency in sales data analysis, forecasting, and ERP/CRM tools
• Willingness to travel extensively across all geopolitical zones