Growth Marketing Lead

About Bettalyfe

BettaLyfe helps people access everyday financial services through one app—from money transfers and airtime and data purchases to savings, retirement savings and health insurance.

We are looking for a resourceful, results-driven

Growth Marketing Lead to grow our customer base and turn app downloads into verified customers, first transactions and regular usage.

About the role

You will plan and execute growth campaigns across paid advertising, referrals, communities, creators, partnerships and agent networks.

You will own campaign performance, identify opportunities to reach new customers and work with our product, operations and customer support teams to improve onboarding and retention.

This is a hands-on role for someone who can develop ideas, launch campaigns, analyse results and consistently improve performance.

Requirements

• 3–5 years of relevant experience in growth marketing, performance marketing, user acquisition or a related role.
• Evidence of successfully acquiring and activating customers for a mobile app, digital product or consumer service.
• Hands-on experience running Meta Ads and Google Ads.
• Strong understanding of acquisition funnels, conversion tracking, experimentation and retention.
• Experience with community campaigns, referrals, creator partnerships or agent networks.
• Ability to interpret data, manage budgets and make practical decisions.
• Strong copywriting, communication, project coordination and execution skills.
• Understanding of Nigerian customer behaviour and how to build trust in digital services.
• A bachelor’s degree or HND in a relevant discipline. Strong practical experience and demonstrated results will also be considered.

Experience in fintech, payments, insurance, savings or another consumer financial service is an advantage.

What success looks like

• More verified customers completing their first transaction.
• Better conversion throughout the onboarding journey.
• Efficient customer acquisition costs.
• Growth in active customers and repeat transactions.
• Productive agents, creators and referral partners.
• Measurable transaction and revenue contribution from campaigns.

More verified customers completing their first transaction.

• Better conversion throughout the onboarding journey.
• Efficient customer acquisition costs.
• Growth in active customers and repeat transactions.
• Productive agents, creators and referral partners.
• Measurable transaction and revenue contribution from campaigns.

What you will do customer Acquisition

Develop and execute a growth plan with clear acquisition targets and budgets.

• Run and optimise paid campaigns across Meta, Google and other relevant platforms.
• Test audiences, offers, messaging and creative to identify effective acquisition channels.
• Improve conversion from app download to registration, verification and first transaction.
• Support app store visibility and improve conversion from store visits to downloads.

Community, Referral and Agent Growth

• Build acquisition programmes through communities, associations, businesses, campuses and other relevant networks.
• Recruit and activate creators, ambassadors, referral partners and agents.
• Coordinate community campaigns, product demonstrations and customer onboarding activities.
• Develop promotional materials and practical guides that help partners acquire customers.
• Track partner performance through verified sign-ups, first transactions and continued usage.

Customer Activation and Retention

• Create campaigns that help new customers complete onboarding and start using BettaLyfe.
• Re-engage customers who have registered but remain inactive.
• Plan targeted email, push notification, SMS and other customer communications.
• Encourage repeat transactions and adoption of relevant BettaLyfe services.
• Use customer feedback to identify and resolve barriers to activation and retention.

Marketing and Performance

• Develop clear, compelling messages that explain BettaLyfe’s services and benefits.
• Coordinate campaign content and creative production.
• Manage campaign budgets and allocate spending based on results.
• Monitor acquisition costs, conversion rates, customer activity and revenue contribution.
• Maintain a growth dashboard and present regular findings and recommendations.
• Work with product and engineering teams to improve campaign tracking and attribution.