Senior Digital Advertising Specialist
Job Description
About the Role
We are looking for a Senior Digital Advertising Specialist to lead performance marketing campaigns across Africa, with a focus on mobile-first strategies on Google, Meta, and TikTok.
Responsibilities
- Plan and execute mobile-first campaigns on Google, Meta, and TikTok
- Lead full-funnel strategies and A/B testing on creatives
- Analyze performance data to optimize CAC, CPA, and ROAS
- Improve lead capture via WhatsApp, web forms, and USSD
- Partner with creative teams for locally relevant content
- Manage tracking via pixels, APIs, and CRM integration
Requirements
- Degree in Marketing or a related field
- 7+ years in digital advertising/performance marketing
- Experience running campaigns in African/emerging markets
- Proficiency in Google Analytics and Ads Manager
- Lead generation experience (Fintech or Telco preferred)
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Salary Range
₦600,000 – ₦900,000 /moPosition Closed
This role has been archived and is no longer accepting new applications.
About Prede Resources
Prede is a technology driven company focused on building innovative digital solutions that help businesses operate more efficiently, scale faster, and connect better with their customers. The company combines modern software development, data driven insights, and user-focused design to deliver products that solve real-world problems.
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