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Senior Digital Advertising Specialist

LagosSeniorFull TimePosted 9 days agoCloses 13 May 2026

Job Description

About the Role

We are looking for a Senior Digital Advertising Specialist to lead performance marketing campaigns across Africa, with a focus on mobile-first strategies on Google, Meta, and TikTok.

Responsibilities

  • Plan and execute mobile-first campaigns on Google, Meta, and TikTok
  • Lead full-funnel strategies and A/B testing on creatives
  • Analyze performance data to optimize CAC, CPA, and ROAS
  • Improve lead capture via WhatsApp, web forms, and USSD
  • Partner with creative teams for locally relevant content
  • Manage tracking via pixels, APIs, and CRM integration

Requirements

  • Degree in Marketing or a related field
  • 7+ years in digital advertising/performance marketing
  • Experience running campaigns in African/emerging markets
  • Proficiency in Google Analytics and Ads Manager
  • Lead generation experience (Fintech or Telco preferred)

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Salary Range

₦600,000 – ₦900,000 /mo

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TypeFull Time
LevelSenior
LocationLagos
IndustryOil & Gas
Posted9 days ago

About Prede Resources

Prede is a technology driven company focused on building innovative digital solutions that help businesses operate more efficiently, scale faster, and connect better with their customers. The company combines modern software development, data driven insights, and user-focused design to deliver products that solve real-world problems.