Area Sales Supervisor - Kano

The Role:

Responsible for the management of the Sales Representatives in the assigned territories to achieve overall sales objectives as well as numeric and weighted distribution of BIC products in the sales universe.

Main Responsibilities/Tasks:

• Deliver sales and GP targets for the assigned territory and categories.
• Manage, coach and monitor Sales Representatives performance through regular field accompaniment and performance reviews.
• Develop and optimise route/journey plans to maximise territory and outlet coverage.
• Drive numeric and weighted distribution and identify new sales opportunities.
• Build and maintain strong relationships with internal and external customers
• Monitor execution of promotions, merchandising, visibility and new product launches.
• Ensure effective stock availability, order generation, delivery follow-up and cash collection.
• Monitor competitor pricing and market activities and provide relevant insights to the Regional Sales Manager.
• Conduct regular reviews of territory performance and implement corrective actions where required.

Key Performance Indicators:

• Sales and GP achievement by category/product
• Numeric and weighted distribution
• Territory and outlet coverage
• SR productivity and route-plan compliance
• New outlet acquisition
• Promotion and in-market execution
• Wholesaler/distributor performance

Requirements:

• Previous experience in FMCG Sales/Business Development
• Prior experience leading a team of Sales reps
• Proven track record of delivering sales, distribution and coverage targets.
• Strong understanding of territory management, route planning and distributor/wholesaler management.
• Good commercial and negotiation skills, with the ability to identify new sales opportunities.
• Strong analytical and problem-solving skills, with the ability to interpret sales and market data.
• Good communication and relationship-building skills with both internal and external stakeholders.
• Self-driven, organised and comfortable working independently in a field-based environment.
• Willingness to travel within the assigned territory.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.