Reports To: Senior Manager - Regional Marketing
Division: Marketing
Mission:
- Drive the localization and execution of MTN’s brand and marketing strategy across the regions by deploying national communication campaigns, developing on-ground activation and trade visibility strategies, and driving customer education initiatives that align with commercial targets and brand objectives.
Description:
- Develop annual regional marketing plans in alignment with overall strategic brand and business plans of other commercial functions within assigned portfolios.
- Develop quarterly regional marketing plans for campaigns, regional initiatives, and brand-building plans to achieve set KPIs
- Oversee the adaptation and localization of creative materials and media deployment in line with regional insights, language preferences, and cultural context, working with the integrated marketing agency.
- Coordinate campaign rollout plans and material deployment across all trade and digital channels within the region to ensure uniform execution and alignment with national timelines.
- Work with Sales, Masterbrand, Sponsorship, and Trade teams to ensure execution aligns with product and brand priorities.
- Manage the end-to-end process for regional sponsorships, events, and activations from concept development, vendor briefing to execution, monitoring, and post-event analysis, working with the Sales team
- Conduct retail audits and CI compliance checks across MTN shops, POS outlets, and field marketing touchpoints to ensure adherence to brand identity standards.
- Measure and evaluate the effectiveness of field activations, campaigns, and sponsorships using ROI metrics and customer feedback mechanisms, sharing insights with the Senior Manager, Regional Marketing, for continuous improvement.
- Identify market trends, competitor activities, and emerging local opportunities for proactive brand positioning.
- Collaborate with the Sales, Segment, and the wider brand teams to translate insights into actionable marketing initiatives.
- Ensure accurate documentation, reporting, and submission of campaign scorecards, brand compliance reports, and performance dashboards to support strategic decision-making.
- Support internal communication by cascading key marketing information to the regional sales teams, ensuring product education and brand alignment.
Education:
- A first degree in Marketing, Mass Communication, a business-related degree, or any social science discipline
- A postgraduate diploma in Marketing, Business Administration or a related discipline
- Master’s in Business Administration will be an advantage
- APCON Certification
- Fluency in English and other local languages
Experience:
6-13 years’ experience which includes
- At least 4-8 years in core marketing, brand management, consumer marketing, Go-to-market strategy, regional /trade marketing, advertising and brand activations
- At least 4 years of proven experience in developing and executing Marketing strategies, brand management, retail marketing and Go-To-Market plans
- Experience working with agencies and cross-functional commercial teams
- Strong leadership and decision-making skills acquired directly or indirectly
- Strong interpersonal skills
- Excellent understanding of Brand strategy, marketing, Sponsorships and promotions, brand activations and trade marketing
- Adept in handling time-sensitive projects and deadlines, planning of promotions with focus on on-ground product adoption strategies
- Excellent relationship management and stakeholder engagement skills