Digital Infrastructure and Marketing Manager
Summary
This role is dedicated to supervising the organization's digital ecosystem, enhancing its online footprint, and formulating strategic marketing initiatives designed to elevate brand recognition. The position focuses on the comprehensive oversight of social media accounts, the execution of paid advertising efforts, and the upkeep of the corporate website to ensure seamless digital operations.
Responsibilities
- Oversee the ongoing maintenance and management of the company website and various digital platforms.
- Design and execute social media strategies aimed at boosting brand awareness and fostering audience engagement.
- Generate, schedule, and track content distribution across multiple social media channels.
- Strategize, initiate, and refine paid advertising campaigns across key platforms including Facebook, Instagram, TikTok, Google, and LinkedIn.
- Analyze campaign metrics and compile comprehensive digital marketing performance reports.
- Deliver technical assistance to employees and ensure the functionality of digital systems.
Requirements
Requirements:
- Proven experience in managing digital infrastructure and maintaining corporate websites.
- Demonstrated expertise in developing and implementing successful social media strategies.
- Strong background in creating and optimizing paid advertising campaigns on major digital platforms.
- Proficiency in data analysis and the preparation of detailed marketing reports.
- Ability to provide effective technical support for staff and digital tools.
- Strong organizational skills with a focus on brand visibility and online growth.