Brand Manager

Brand Manager (DTC & Digital)

Reports to:Head of Growth Marketing

Work Mode:Hybrid, Contract

Location: Ikoyi

Role Purpose:
Take full ownership of the direct-to-consumer (DTC) ecosystem across the website, WhatsApp, and social media platforms, driving excellence in customer experience and sustained revenue growth.

Key Responsibilities:

• Manage daily DTC operations including product listings, order processing, and customer engagement.
• Coordinate and execute digital marketing campaigns and foster community engagement.
• Oversee customer service, order fulfilment, and retention strategies to maximize satisfaction.
• Monitor and analyze performance metrics such as sales figures, engagement levels, and repeat purchase rates.

Required Skills & Experience:

• 3 to 5 years of experience in EduTech, PR Consulting, E-commerce, social commerce, brand management, or related fields.
• Strong copywriting skills with proven experience in community management.
• Analytical mindset with proficiency in using dashboards and data analytics tools.

Key Performance Indicators (KPIs):

• Growth in DTC sales revenue.
• Improved customer retention and satisfaction rates.
• Increased engagement and conversion rates across owned digital platforms.