Social Media Executive

Summary

Responsibilities

• Collaborate with the Head of Business Development to formulate and execute comprehensive social media strategies that support Axiom's core business aims.
  
• Design and deploy content plans that resonate with target audiences while adhering to the company's strategic direction.
  
• Produce, curate, and schedule high-quality multimedia assets, including graphics, video, and written copy, for distribution across various social platforms.
  
• Oversee the management of all official social media channels to guarantee consistent tone, professional presentation, and adherence to brand guidelines.
  
• Cultivate and nurture online communities by actively engaging with followers, responding to inquiries, and facilitating meaningful dialogue.
  
• Track industry trends, digital conversations, and emerging technologies to identify new opportunities for brand expansion.
  
• Monitor, analyze, and report on social media performance metrics using advanced analytics tools to inform future strategies.
  
• Coordinate cross-functional efforts with Communications, Marketing, Business Development, and Project teams to ensure cohesive messaging and impactful campaigns.
  
• Drive audience growth and enhance brand awareness through targeted engagement strategies and promotional activities.
  
• Maintain a robust content calendar to ensure the timely and consistent publication of planned materials.
  
• Support the promotion of Axiom's training programs, services, events, and initiatives through strategic digital outreach.
  
• Assist in the organization and promotion of virtual thought-leadership webinars, managing pre-event marketing, live engagement, and post-event follow-ups.
  
• Conduct ongoing research to identify innovative ways to strengthen the company's digital presence and online interaction levels.
  
• Document and archive all social media activities, campaign results, and performance data for future reference and reporting.