About the Job
1. Content Strategy & Narrative Control
● Develop and own the editorial strategy aligned with the company’s business priorities
● Translate complex finance, markets, and macro ideas into clear, compelling content frameworks
● Define core content pillars, themes, and recurring series across platforms
● Protect brand tone: intelligent, grounded, authoritative — never gimmicky
2. Media Production & Execution
● Lead end-to-end content production across:
▪ Social platforms (LinkedIn, Instagram, TikTok, X)
▪ Newsletter
▪ YouTube / video-first formats
▪ Long-form thought leadership
● Work with internal and external creatives (designers, video editors, writers) to deliver high-quality output
● Ensure consistency of message and quality across all channels
3. Audience Growth & Distribution
● Design and execute distribution strategies that grow reach, subscribers, and engagement
● Understand platform mechanics and optimise content without chasing trends
● Build systems for repurposing content across channels efficiently
● Track and improve audience journey: awareness → trust → conversion
4. Media as a Business Engine
● Align content with commercial goals:
▪ School enrolments
▪ Club membership
▪ Consulting and institutional credibility
● Support partnerships, sponsorships, and media collaborations
● Identify opportunities to productise media (series, reports, playbooks, IP)
5. Founder & Brand Leverage
● Work closely with the Founder to:
▪ Extract insights, thinking, and frameworks
▪ Turn them into scalable content assets
● Reduce dependence on ad-hoc founder availability by building repeatable content systems
● Help shape a brand that can speak with the founder — not only through her