Business Director (Digital Media & Advertising)

Job Summary

The Business Director – Nigeria will lead the Company's market entry, growth, and commercial expansion, driving revenue, strategic partnerships, and client acquisition. The role is responsible for positioning the Company as a leading digital media and technology partner in Nigeria.

This position combines commercial leadership, market development, and team building, with strong alignment to regional and group strategy.

Key Responsibilities

1. Market Leadership & Growth

• Lead and execute the Company's go-to-market strategy in Nigeria

• Identify and develop revenue opportunities across:

  • Enterprise brands

  • Government and semi-government entities

  • Media agencies and holding groups

• Position the Company as a trusted local partner for global platforms (Google, Snap, TikTok, etc.)

2. Revenue & P&L Ownership

• Full ownership of Nigeria P&L

• Deliver annual revenue, margin, and growth targets

• Accurately forecast pipeline, revenue, and cash flow

• Optimize pricing models, deal structures, and commercial terms

3. Strategic Partnerships

• Build and manage senior relationships with:

  • Leading advertisers and CMOs

  • Media agencies

  • Telecom, banking, fintech, and FMCG leaders

• Act as the Company's local representative with:

  • Platform partners

  • Industry bodies

  • Key ecosystem stakeholders

4. Sales Leadership & Team Development

• Recruit, lead, and develop a high-performance sales organization

• Define sales targets, commission structures, and KPIs

• Coach teams on consultative selling and platform-driven solutions

• Drive cross-selling across all Company platforms and services

5. Operations & Governance

• Work closely with regional and centralized teams, including:

  • Ad Operations

  • Finance

  • Legal and Compliance

• Ensure full compliance with:

  • Local regulations

  • Contracting, invoicing, and VAT requirements

• Maintain strong reporting, governance, and control standards

6. Brand Representation & Thought Leadership

• Represent the Company at:

  • Industry events

  • Conferences

  • Client roundtables

• Support PR, marketing, and brand-building initiatives

• Position the Company as a leader in digital, AI, and performance media

Key Performance Indicators (KPIs)

• Year-on-year revenue growth

• Gross margin and profitability

• New client acquisition

• Enterprise and government deals closed

• Sales team performance and retention

• Market share and brand visibility

Required Experience & Skills

Experience

• Minimum 10 years experience in digital media, advertising, or technology sales

• Proven leadership experience in Nigeria or West Africa is an advantage

• Strong background in:

  • Digital platforms (Google, Meta, TikTok, Snap, Programmatic)

  • Enterprise and agency sales

• Demonstrated experience in managing P&L and scaling markets

Skills & Competencies

• Strong commercial, negotiation, and closing skills

• Strategic thinker with strong execution capability

• Excellent leadership and people management skills

• Deep understanding of the Nigerian media and advertising ecosystem

• Strong analytical and decision-making abilities

• Fluent in English