Shuttlers is a leading technology-driven transportation company revolutionizing the way people move in African cities. We are committed to providing safe, reliable, affordable, and comfortable shared mobility solutions that ease the daily commute for professionals and businesses. Our mission is to transform the commuting experience, reduce traffic congestion, and contribute to a more sustainable urban environment.
Role Summary
The Lead, Performance Marketing is responsible for driving efficient digital customer acquisition, conversion, activation, engagement, and retention across Shuttlers'products.
This role will own the performance marketing engine across paid digital channels, while also leading lifecycle and growth marketing initiatives designed to move customers through the funnel and increase repeat usage. The role will be responsible for continuously optimizing campaigns, budgets, audiences, creative, customer journeys, and marketing channels to deliver measurable growth at an efficient cost.
Key Responsibilities
- Develop and execute Shuttlers' digital performance marketing strategy across paid social, search, display, and other relevant digital acquisition channels.
- Manage and optimize digital marketing budgets to deliver against customer acquisition, conversion, and revenue targets.
- Own campaign performance across the full acquisition funnel, from awareness and consideration through sign-up, first trip, repeat usage, and retention.
- Continuously analyze channel, audience, creative, placement, and campaign performance to identify opportunities to improve CAC, CPA, conversion, and ROAS.
- Develop and manage structured testing programs across audiences, creative, messaging, offers, landing pages, and campaign formats.
- Work closely with the Creative team to develop and test high-performing digital creative and messaging.
- Identify new digital acquisition channels and opportunities for scalable customer growth.
- Develop and execute lifecycle campaigns across email, push notifications, SMS, in-app messaging, and other relevant channels.
- Develop segmented customer journeys for onboarding, activation, engagement, retention, reactivation, and other key customer moments.
- Use customer behavior and product usage data to develop targeted campaigns that increase frequency, repeat bookings, and customer lifetime value.
- Collaborate with Product and Data teams to improve conversion points, tracking, attribution, customer segmentation, and digital customer journeys.
- Establish and maintain performance dashboards and reporting that provide clear visibility into marketing efficiency and growth.
- Develop and communicate actionable insights from campaign and customer data to inform marketing and business decisions.
- Collaborate closely with Brand, Product, Data, Sales, and Operations teams to ensure performance and lifecycle marketing activity supports broader business objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.
- Minimum of 5-7 years of progressive experience in Performance Marketing, Digital Marketing, Growth Marketing, or a related role.
- Proven experience managing digital acquisition campaigns and marketing budgets across multiple channels.
- Demonstrated experience improving acquisition efficiency, conversion, activation, retention, or customer lifetime value.
- Hands-on experience with lifecycle marketing and CRM channels including email, push notifications, SMS, or marketing automation.
Preferred Skills
- Strong analytical and quantitative skills, with the ability to translate performance data into actionable growth strategies.
- Exceptional understanding of paid digital acquisition, funnel optimization, attribution, and marketing analytics.
- Strong experience with performance marketing platforms such as Meta Ads, Google Ads, and other relevant digital channels.
- Demonstrated ability to design, execute, and measure A/B tests and growth experiments.
- Strong understanding of lifecycle marketing, customer segmentation, CRM, and retention strategies.
- Strong creative instincts and ability to work with creative teams to develop and optimize performance-driven content.
- Demonstrated collaborative mindset, with experience interacting effectively with Product, Data, Creative, and Leadership teams.
- Familiarity with technology, consumer internet, marketplace, fintech, or urban mobility businesses is a plus.