JOB DESCRIPTION
Job Title: Marketing Specialist
Employment Type: Full-time - Hybrid
Salary: 400,000.00 monthly net
Job Summary
We are a technology driven organization, seeking to hire a Marketing Specialist to drive brand visibility, audience engagement, and lead generation for its programs, conferences, and initiatives. The ideal candidate will have a strong background in digital marketing, PR, content marketing, social media management, and campaign execution, with hands-on experience using marketing tools to generate leads, nurture audiences, and enhance customer engagement.
Key Responsibilities
- Develop and execute integrated marketing campaigns to drive awareness, registrations, and lead generation.
- Manage the organization's social media platforms, content calendar, and online community engagement.
- Plan and execute email marketing campaigns, newsletters, and audience nurturing initiatives.
- Lead public relations activities, including media engagement, press releases, and brand communications.
- Manage customer touchpoints across digital channels to ensure a seamless user experience.
- Track campaign performance, generate reports, and optimize marketing strategies based on data and insights.
- Collaborate with internal teams to create compelling marketing content and promotional materials.
- Utilize CRM, marketing automation, and analytic tools to improve campaign effectiveness and audience engagement.
- Collaborate with Community and Marketing officer to oversee the quality of visitors to the website, following up with experts within our partners list.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- Minimum of 3 years' experience in marketing, digital marketing, brand management, or communications.
- Proven experience in lead generation, email marketing, PR, social media management, and campaign execution.
- Hands-on experience with CRM and marketing tools or similar platforms.
- Strong knowledge of SEO, content marketing, paid digital advertising, and marketing analytics.
- Excellent copywriting, communication, project management, and stakeholder engagement skills.
- Experience marketing conferences, events, NGOs, technology companies, or professional services is an added advantage.