Social Media Specialist

Job Title: Social Media Specialist
Location: Ikeja, Lagos (Hybrid)
Employment Type: Full-time
Experience: 2–3 years

About the Role

We are seeking a creative and data-driven Social Media Specialist to manage and grow the company's online presence. The ideal candidate will be responsible for developing engaging content, managing campaigns, building brand awareness, and driving audience engagement across all social media platforms. A strong eye for design and visual storytelling is essential.

Key Responsibilities

• Develop and execute social media strategies aligned with company goals.

• Manage day-to-day activities across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.).

• Design, create, edit, and publish visually appealing content, including graphics, videos, and animations.

• Monitor social media trends, tools, applications, and competitors.

• Engage with online communities, respond to messages/comments, and build relationships.

• Track, analyze, and report performance metrics (engagement, reach, conversions).

• Collaborate with internal teams to ensure consistent brand messaging.

• Suggest and implement improvements to increase brand visibility and engagement.

Requirements

• Bachelors degree in Marketing, Communications, Media, Graphic Design, or related field.

• 2–3 years of proven experience in social media management.

• Strong understanding of content creation, graphic design, community management, and analytics.

• Proficiency in graphic design tools such as Photoshop, Illustrator, Premiere Pro, Canva, or similar.

• Experience running social media ad campaigns.

• Strong copywriting, storytelling, and communication skills.

• Ability to work independently, meet deadlines, and adapt in a fast-paced environment.