Networking in Nigerian Professional Circles
In Nigeria, "who you know" matters as much as "what you know." Build authentic professional relationships with these strategies.
Where to Network in Nigeria
Industry Events & Conferences:
- TechCabal Battlefield (Tech)
- Social Media Week Lagos (Marketing/Tech)
- Nigerian Economic Summit (Business/Finance)
- Lagos Startup Week (Entrepreneurship)
Professional Associations:
- Nigerian Institute of Management (NIM)
- Chartered Institute of Marketing (CIPM)
- Nigerian Bar Association (NBA) - for lawyers
- Nigerian Institute of Architects (NIA)
Online Communities:
- LinkedIn groups for your industry
- Twitter (Nigerian professional community is very active)
- Slack communities (ForLoop Africa for tech, etc.)
- WhatsApp professional groups
Networking Etiquette in Nigeria
1. Be Respectful of Hierarchy: Address senior professionals formally unless invited to do otherwise.
2. Follow Up Promptly: Send a LinkedIn connection request or email within 24 hours of meeting someone.
3. Offer Value First: Don't immediately ask for jobs. Share insights, make introductions, or offer help.
4. Leverage Alumni Networks: Your university alumni network is powerful in Nigeria. Attend alumni events.
How to Approach Networking Conversations
Opening: "Hi, I'm [Name]. I work in [industry] and I'm interested in learning more about [topic]. What brings you here today?"
Middle: Ask open-ended questions about their work, challenges, and insights. Listen more than you talk.
Closing: "It's been great talking with you. I'd love to stay connected. Can I add you on LinkedIn?"
LinkedIn Strategies for Nigeria
- Optimize your profile with a professional photo and detailed experience
- Post regularly about industry insights (2-3 times per week)
- Engage with posts from professionals you admire
- Join Nigerian industry groups and participate in discussions
- Send personalized connection requests (mention where you met or why you're connecting)
Informational Interviews
Request 15-20 minute coffee chats (virtual or in-person) to learn from experienced professionals:
Email Template:
Subject: Request for Brief Informational Interview Dear [Name], I came across your profile on LinkedIn and was impressed by your work in [specific area]. I'm currently [your situation - transitioning into tech/looking to advance in marketing/etc.] and would greatly value 15-20 minutes of your time to learn from your experience. Would you be available for a brief phone call or coffee in [location] in the coming weeks? I'm happy to work around your schedule. Thank you for considering my request. Best regards, [Your Name]
Maintaining Your Network
- Check in every 3-6 months (share an article, congratulate on achievements)
- Attend industry events regularly to stay visible
- Offer introductions when you can help connect people
- Share job opportunities you come across
Common Networking Mistakes
- Only reaching out when you need something
- Not following up after initial meetings
- Being too transactional (only focused on what you can get)
- Neglecting online networking (LinkedIn is crucial in Nigeria)