Summary
This role is dedicated to formulating and executing a robust social media strategy that directly supports the organization's strategic objectives. The position serves as the primary architect for the entity's digital presence across major platforms, including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. By overseeing content planning, community engagement, and performance analysis, the incumbent ensures the organization maintains a dynamic, consistent, and impactful voice that drives visibility, fosters audience growth, and amplifies key initiatives.
Responsibilities
- Design and roll out a holistic social media roadmap that aligns with corporate goals, while continuously monitoring emerging platforms and industry trends to seize new opportunities.
- Produce, refine, and distribute high-quality digital assets, including written copy, graphics, short-form video, and stories, often collaborating with program teams to highlight organizational achievements and events.
- Manage online community interactions by promptly addressing inquiries, moderating discussions, and fostering engagement while escalating complex issues to leadership when necessary.
- Plan and launch targeted promotional campaigns to boost event registrations, program participation, and brand awareness in partnership with external stakeholders.
- Track and interpret performance data using analytics tools to measure reach, engagement, and conversion metrics, delivering monthly reports and actionable insights for optimization.
- Uphold strict brand standards across all channels to ensure consistent messaging, tone, and visual identity, safeguarding the organization's reputation and ensuring all content remains professional and inclusive.