Role: HubSpot CMS & SEO/UX Specialist (Project-Based)
Type: Contract / Project-Based (remote)
Industry: SaaS / Marketing Technology
Duration: ~2–4 weeks initial scope, with potential for extension
Role Overview
We are seeking an experienced HubSpot CMS Specialist to lead the HubSpot CMS, while improving SEO and UX/UI for better performance and conversions. The role combines hands-on CMS expertise, SEO best practices, and user experience design to deliver a clean, responsive, and conversion-optimized site.
Key Responsibilities
- CMS Setup: Upgrade ~15+ pages of an existing marketing site to HubSpot CMS, ensuring clean code, responsive design, and optimized performance
- SEO Best Practices: Implement URL mapping/301 redirects, optimize meta tags, alt text, structured data, on-page content formatting, sitemap/robots.txt, and integrate SEO tools (e.g., Google Search Console, analytics)
- UX/UI Improvements: Rebuild site architecture, content, and forms; improve navigation, visual hierarchy, and overall user experience
- HubSpot Tool Integration: Set up and configure HubSpot Marketing, Sales, and Service Hub (Pro) tools, including ticket pipelines, automation, knowledge base, and live chat.
- CRM & Automation: Integrate CRM features and workflows to ensure smooth data flow and usability
- Performance Monitoring: Track post-migration SEO and UX performance, identify improvements, and provide recommendations
- Documentation: Provide best practice guidance for scalable CMS structure and future maintenance expertva.zohorecruit.com.
Requirements
- Proven HubSpot CMS experience (portfolio/examples required)
- Strong understanding of HubSpot's Marketing, Sales, and Service Hub Pro tools
- Competency in front-end development (HTML, CSS, HubL) and UX best practices
- Experience with SEO fundamentals and conversion rate optimization (CRO)
- Excellent communication skills to translate requirements into actionable results
- Nice-to-Haves
- Experience working with SaaS companies or startups
- Portfolio of modern SaaS/B2B website redesigns
- Experience with lead generation optimization and CRO
Deliverables
- Fully migrated and redesigned website within HubSpot CMS
- SEO-friendly page structure and optimized content
- Improved UX/UI and navigation
- Integrated HubSpot tools and CRM automation
- Documentation and best practice recommendations
This role is ideal for a strategic, hands-on HubSpot expert who can balance technical CMS work with SEO and UX improvements to deliver a high-performing B2B Service marketing site.