Revpanda Group is a looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for one of our affiliate brands.
This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.
Responsibilities:
CRM, Email & Automation
- Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.
- Build automated lifecycle flows - welcome series, FTD conversion, reactivation ladders, win-back - tied to bookmaker and casino offers.
- Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.
- Report on revenue per subscriber, database-attributed FTDs, and flow performance - not just opens and clicks.
Community & Gamification
- Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.
- Own the prediction markets vertical launch from a marketing and engagement standpoint.
- Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate).
Growth & Authority Building
- Build the brand's authority through interviews, panels, podcasts, and expert content.
- Source and negotiate promotions with athletes, football clubs, tipsters, and influencers - from micro-influencer networks to ambassador deals.
- Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.
Social & Content Funnels
- Orchestrate social media funnels that feed the database - working with our in-house content team and AI content pipeline rather than producing everything yourself.
Requirements:
- 3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).
- Hands-on ownership of a CRM/automation platform - Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.
- Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.
- Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.
- Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.
- A builder’s mentality - comfortable shipping fast with a small team, freelancers, and AI-assisted content.
- Sports, predictions, casino enthusiast.
Strong plus:
- Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems).
- Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks).
- Exposure to prediction markets or prediction games.
- Gamification / loyalty program design experience.
- Podcast, panel, or event production experience.
What we offer:
- Diverse career growth opportunities.
- Friendly and supportive colleagues.
- Highly competitive compensation and performance bonuses.
- Attractive “Refer a Friend” bonus program.
- Fully remote work opportunity.
- Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
- Paid trainings and work-related courses.
- Mental health support (psychological sessions, coaching, therapy).
- Monthly virtual teambuildings to stay connected and engaged.