Regional Sales Manager

Our Client is in need of a Regional Sales Manager (Lagos)

Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market

AREAS OF RESPONSIBILITY

Strategy and Planning

· Responsible for the Primary sales and secondary sale in the Region.

· Develop and maintain the sales and marketing business plan.

· Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.

· Should be able to counter extreme environmental challenges to business GSV (Gross Sales Value)

Grow Market Share

· Regularly conduct retail outlet audits to study market share movements and track market share.

· Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.

· Work with the team to correct market working discipline, daily targets vs achievement tracking.

· Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices, reports/analysis

People and Organization

· Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

· Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

· Recognize and celebrate team and team member accomplishments.

· Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review

Schemes and promotions

· Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in the region.

· Plan & execute consumer centric activities in the region – focus on generating trials and increase penetration.

· Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

· Activation - aligning to the national agenda 'Regional Budgets

Retail outlet management

· Ensure the picture of success implementation at the retail outlets in the region.

· Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.

· Align the team for execution of the marketing plans in the region as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Distributor & Depot Management

· Develop KDs and Set clear business objectives with the KD with respect to Targets, and business growth.

· Manage KDs primary and secondary debt compliance

· Monitor stock transfer and overall depot management

Requirements

· Minimum B.Sc. or M.sc

· 5+ years experience in FMCG sales & marketing

· Knowledge & skills: Must have experience in handling distributors and retailers in an aggressive market environment

· Team Handling Skills

· Business Acumen

· Communication Best suited for someone who knows how to get the best out of people and can be a source of inspiration

· Is a great coach

· Is able to plan for others and structure their working