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MTN GroupFrom company careers page
Benin · Full Time · Posted 4 Nov 2026
Values & Visions
We at MTN BENIN are a purpose and value-led organization.
At MTN BENIN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results.
MTN Benin is evolving from a traditional telecom operator into a technology company (TechCo), transforming MTN Benin into a national digital platform, driven by growing demand for data, digital services, connected devices, and seamless digital experiences. The CMDO plays a pivotal role in this transformation, leading both commercial growth and the digital innovation agenda that will shape MTN Benin's future competitiveness.
Key market characteristics:
Multi-regulated environment
Ambitious growth targets
Shift toward platform and digital businesses
Network quality as a key differentiator
Growing subscriber base with rising expectations
Strong shareholder expectations for market leadership and digital transformation
Increasing focus on digital customer experience and brand leadership
Key strategic priorities include:
Accelerating the company’s transformation into a platform-led TechCo
Developing and scaling a SuperApp for consumer and enterprise offerings
Monetizing existing assets (MoMo, data, agent network, and customer identity).
Opening the ecosystem to external partners.
Expanding the digital ecosystem through partnerships across fintech, edtech, and lifestyle platforms.
Key Working Relationships
Line Manager: Chief Executive Officer (CEO)
Direct Reports: Senior Managers of Brand & Communications, Consumer Marketing, Digital Products, Digital Channels, Innovation Lab, Analytics & Insights, Customer Experience
Internal Partners: Board Members, Executive Committee members; and relevant MTN Group and OpCo stakeholders
External Partners: Regulatory and governmental authorities; media and creative agencies; technology providers; digital-platform partners; fintech companies; startups; developers; academic institutions; and other ecosystem partners.
General working conditions:
Values :
The role holder must consistently demonstrate the MTN Values:
1. Commercial Strategy, and Business Growth
Define and lead the integrated commercial growth strategy, aligned with MTN Benin’s TechCo ambition, enterprise priorities and financial objectives.
Own Consumer business performance across revenue, profitability, subscriber growth, market share, customer value, digital adoption and commercial investment returns.
Translate enterprise strategy into clear growth priorities, commercial plans, customer propositions, execution roadmaps and resource-allocation decisions.
Identify and build new growth engines across connectivity, fintech, digital services, platforms, content, commerce and adjacent ecosystem businesses.
Lead commercial planning, forecasting and performance reviews, and take timely corrective action where outcomes fall below plan.
Balance short-term commercial delivery with long-term platform growth, customer trust and enterprise-value creation.
2. Customer Value Management, Pricing and Lifecycle Growth
Own the Customer Value Management strategy across acquisition, onboarding, usage, monetisation, engagement, loyalty, retention and win-back.
Develop insight-led propositions for all segments, supported by advanced analytics and behavioral data.
Increase ARPU and customer lifetime value through personalisation, cross-sell, up-sell, next-best-action and lifecycle interventions.
Reduce churn and improve loyalty through predictive analytics, and relevant rewards.
Lead pricing, promotions, bundling and commercial optimisation, balancing customer value, competitiveness, revenue and margin.
3. Marketing, Brand and Market Leadership
Define and execute MTN Benin’s marketing and brand strategy to strengthen, market leadership.
Position MTN Benin as the country’s leading digital, technology and lifestyle brand.
Lead integrated brand, communication, sponsorship, media and customer-engagement strategies across physical and digital touchpoints.
Drive data-led marketing and go-to-market programmes.
Optimise customer acquisition cost, marketing ROI and commercial investment effectiveness through measurement, experimentation and continuous improvement
Anticipate changes in customer behavior, competition, regulation and technology to shape future commercial choices
Position MTN Benin as the leading digital and lifestyle brand in Benin.
4. Ecosystem Management and Strategic Partnerships
Define and lead MTN Benin’s digital ecosystem and partnership strategy.
Build and orchestrate a national ecosystem of startups, fintechs, developers, merchants, technology providers, public institutions and platform businesses.
Identify partnership opportunities that expand the relevance, utility and reach of MTN Benin’s platforms.
Promote, open-platform and partner-enabled business models.
Develop sustainable partner monetisation models and ensure equitable value creation for MTN Benin and ecosystem participants
5. Digital Strategy Innovation and New Business Development
Define and lead MTN Benin's digital strategy in alignment with the TechCo vision and MTN Group priorities.
Build and manage an innovation portfolio aligned with MTN Benin’s commercial and platform ambitions.
Lead the commercial roadmap for digital products, platforms and services, ensuring alignment across Consumer, Enterprise, Fintech, Technology.
Establish and lead the MTN Benin Innovation Lab to identify, prototype, validate, commercialise and scale new solutions.
Identify emerging technologies, consumer trends and disruptive business models that could create new sources of growth.
Build organizational capabilities in, agile delivery, digital business development and innovation at scale.
6. Customer Experience, Digital Channels & AI-Enabled Growth
Define and execute MTN Benin's AI-enabled commercial and customer-growth strategy, aligned with business priorities and governance requirements.
Drive digital-channel transformation and self-service adoption across the MyMTN App, web and other digital platforms.
Build and scale AI use cases across customer experience, marketing, sales, product innovation and revenue growth, including predictive analytics, next-best-action, intelligent self-service and campaign optimization.
Leverage generative AI to enhance customer engagement, content creation, product discovery, and commercial productivity.
Drive migration of eligible customer journeys from USSD and assisted channels to simple, inclusive and secure digital-first experiences.
7. People Leadership & Capability Development
Build, lead and retain a high-performing marketing, digital, innovation and customer experience organization.
Foster a culture of customer obsession, innovation, accountability, , collaboration and continuous learning.
Develop future-ready capabilities in digital, AI, data, product management, commercial management and ecosystem partnerships.
Maintain succession pipelines and talent-development plans for critical roles.
8. Risk, Compliance, Ethics & Business Continuity
Promote effective risk management, ethical conduct and compliance across all commercial, digital and AI-enabled activities.
Ensure timely identification and escalation of material risks, control failures and compliance breaches.
Ensure digital products, data practices and AI solutions comply with applicable legal, regulatory, privacy, security and customer-protection requirements.
Education;
Professional certifications in Digital Marketing, Product Management or Innovation (advantageous).
Experience:
Technical & Functional Competencies
Leadership Competencies
Behavioral Attributes
Listing gathered from the employer's careers page by freehire.me.