SALES & MARKETING EXECUTIVE – RETAIL INSURANCE
Location: Opebi, Lagos
Industry: Insurance | Financial Services
Function: Sales & Marketing | Business Development | Customer Acquisition
Employment Type: Full-Time | Onsite
Experience: 2–4 Years
Salary: ₦150,000 – ₦200,000 Monthly + Commission
Reporting To: Sales Manager
ABOUT THE ROLE
We are seeking a dynamic, commercially driven, and target-oriented Sales & Marketing Executive to support the growth of our retail insurance business.
The successful candidate will be responsible for generating new business, identifying prospective customers, promoting retail insurance products, developing sales opportunities, executing marketing activities, and converting prospects into customers.
This role is ideal for an individual with strong sales, marketing, networking, communication, and relationship-building skills, who is comfortable engaging customers directly and actively pursuing new business opportunities.
The successful candidate will be expected to develop new customer relationships, expand the company's retail customer base, participate in marketing initiatives, and contribute directly to revenue growth.
KEY RESPONSIBILITIES
1. SALES & BUSINESS DEVELOPMENT
- Identify and pursue new business opportunities within the retail market.
- Generate leads through networking, referrals, direct marketing, partnerships, events, digital channels, and other approved channels.
- Present and promote the company's retail insurance products to prospective customers.
- Understand customer needs and recommend suitable insurance solutions.
- Develop prospects into customers and consistently work towards achieving sales targets.
- Build and maintain a healthy sales pipeline.
- Follow up on prospects, quotations, proposals, and pending applications.
- Identify opportunities for cross-selling, upselling, renewals, and customer referrals.
2. MARKETING & CUSTOMER ACQUISITION
- Support the implementation of marketing campaigns designed to increase customer acquisition and sales.
- Participate in promotional activities, activations, exhibitions, networking events, and customer engagement initiatives.
- Identify new customer segments and potential markets for retail insurance products.
- Develop and maintain relationships with individuals, businesses, associations, communities, and other potential customer groups.
- Support initiatives aimed at increasing brand awareness and market penetration.
- Monitor market trends, customer preferences, and competitor activities and provide relevant feedback to management.
3. RETAIL INSURANCE SALES
- Promote approved retail insurance products, including relevant life, health, education, savings, and other insurance solutions.
- Clearly communicate product features, benefits, premiums, terms, and applicable conditions.
- Address customer questions and objections professionally.
- Assist prospective customers throughout the application and onboarding process.
- Follow up on outstanding documentation and pending applications.
- Ensure customers receive accurate and appropriate product information before making purchasing decisions.
4. CUSTOMER RELATIONSHIP MANAGEMENT
- Build and maintain strong relationships with existing and prospective customers.
- Maintain regular engagement with customers to encourage retention and renewals.
- Identify additional customer needs and opportunities for relevant product offerings.
- Develop customer referral opportunities.
- Respond professionally to customer enquiries and concerns.
- Maintain a high standard of customer service throughout the sales process.
5. MARKET DEVELOPMENT
- Conduct market visits and engage prospective customers where required.
- Identify underserved customer segments and opportunities for business growth.
- Develop relationships with potential referral partners and distribution channels.
- Support the expansion of the company's presence within targeted retail markets.
- Provide management with insights on market opportunities and customer feedback.
6. SALES REPORTING & CRM
- Maintain accurate records of prospects, customers, sales activities, and opportunities.
- Update the company's CRM or sales tracking system regularly.
- Monitor personal sales pipeline and conversion performance.
- Prepare daily, weekly, and monthly sales reports as required.
- Track sales activities against assigned targets.
- Ensure all qualified prospects receive appropriate and timely follow-up.
REQUIRED QUALIFICATIONS & EXPERIENCE
- Bachelor's Degree or HND in Marketing, Business Administration, Insurance, Finance, Economics, Mass Communication, or a related discipline.
- 2–4 years of relevant experience in sales, marketing, business development, insurance, financial services, or customer acquisition.
- Experience in retail insurance sales or financial services will be an advantage.
- Proven ability to generate leads, develop prospects, and close sales.
- Strong understanding of sales and marketing principles.
- Demonstrated ability to work with sales targets and performance-based incentives.
- Strong communication, negotiation, presentation, and interpersonal skills.
- Good networking and relationship-building abilities.
- Proficiency in Microsoft Office and CRM/sales management tools is an advantage.
- Willingness to engage customers outside the office and participate in marketing activities where required.
CORE COMPETENCIES
- Sales & Business Development
- Retail Customer Acquisition
- Marketing & Market Activation
- Lead Generation
- Relationship Management
- Networking & Partnerships
- Sales Conversion
- Negotiation & Persuasion
- Cross-Selling & Upselling
- Customer Retention
- Market Research
- Pipeline Management
- CRM & Sales Reporting
KEY PERFORMANCE INDICATORS (KPIs)
Performance will be assessed based on:
- Achievement of monthly sales and revenue targets.
- Number of qualified leads generated.
- New customers acquired.
- Number and value of policies sold.
- Lead-to-customer conversion rate.
- Growth of the retail customer portfolio.
- Revenue generated from new business.
- Customer retention and renewal performance.
- Referral and partnership-generated business.
- Effectiveness of marketing and customer acquisition activities.
- Accuracy and timeliness of sales reporting.
WHAT SUCCESS LOOKS LIKE
Success in this role means growing the company's retail insurance customer base, generating new revenue, developing strong market relationships, and consistently converting sales opportunities into active customers and policies.
The successful candidate will demonstrate strong commercial awareness, proactive business development, consistent target achievement, and the ability to create sustainable customer and referral relationships.
COMPENSATION & BENEFITS
- Monthly Salary: ₦150,000 – ₦200,000
- Performance-Based Commission
- Sales and product training.
- Career development opportunities.
- Performance-driven working environment.
- Opportunity for progression into Senior Sales Executive, Business Development Executive, Team Lead, or Sales Management roles.
ROLE TYPE
Full-Time | Onsite | Opebi, Lagos | Sales & Marketing | Retail Insurance
HOW TO APPLY
Interested candidates should send their updated CV to [email protected] using Sales & Marketing Executive – Opebi as the email subject.
Only shortlisted candidates will be contacted.