We are seeking a Marketing Manager to develop and execute marketing strategies, manage key client accounts, and oversee campaigns that drive brand growth and business objectives.
Responsibilities
1. Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with client objectives and business goals.
- Conduct market research, analyze industry trends, and provide insights to support marketing decisions.
- Develop marketing plans, campaigns, and initiatives across multiple channels to improve brand visibility and engagement.
- Identify opportunities for brand growth, customer acquisition, and market expansion.
2. Key Account & Client Management
- Manage relationships with key client accounts, serving as a strategic partner and primary point of contact.
- Understand client needs and translate business objectives into effective marketing strategies and campaigns.
- Lead client meetings, presentations, campaign reviews, and performance discussions.
- Identify opportunities to grow client accounts and strengthen long-term partnerships.
- Manage client expectations and ensure timely delivery of marketing projects.
3. Campaign Management & Execution
- Campaign Management & Execution
- Plan, coordinate, and oversee the execution of integrated marketing campaigns across relevant channels.
- Collaborate with internal teams, including creative, content, digital, and design teams, to deliver high-quality marketing solutions.
- Monitor campaign performance and recommend improvements to achieve desired outcomes.
- Ensure consistency in brand messaging and marketing communications across all platforms.
4. Marketing Performance & Reporting
- Track marketing activities and evaluate performance against agreed objectives and KPIs.
- Analyse campaign results and provide actionable insights and recommendations.
- Prepare reports and presentations for clients and internal stakeholders.
- Use data-driven insights to improve marketing effectiveness and ROI.
5. Team & Project Coordination
- Coordinate marketing projects, timelines, deliverables, and resources to ensure successful execution.
- Support brainstorming sessions and contribute strategic ideas for client campaigns.
- Stay updated on emerging marketing trends, tools, and best practices.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
- Minimum of 5 years’ experience in a marketing role, preferably within a marketing or advertising agency.
- Proven experience developing and executing integrated marketing strategies and campaigns.
- Experience managing key client accounts and maintaining strong stakeholder relationships.
- Strong understanding of branding, digital marketing, public relations, content marketing, and marketing communications.
- Proficiency in digital marketing tools and analytics platforms, with the ability to measure and optimize campaign performance.
- Excellent project management skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- A results-driven mindset with the ability to identify growth opportunities and deliver measurable outcomes.