Our client
is a prominent food manufacturing enterprise offering natural culinary
solutions and nutrient-dense food products across key markets in Nigeria.
Job Summary
The Field Sales Representative is responsible for driving active
sales, product distribution, and brand visibility within their assigned
territory. The role focuses on aggressive market penetration, building strong
retail relationships, generating orders, and achieving assigned revenue targets
to expand the commercial footprint across key Lagos market hubs.
Key Responsibilities
- Deliver
assigned monthly sales, distribution, and market penetration targets within the
designated territory.
- Build,
maintain, and manage strong, long-term relationships with key open-market
traders, wholesalers, and retailers.
- Actively
prospect for new retail outlets, negotiate orders, ensure consistent product
supply, and facilitate accurate payment reconciliations.
- Gather and
report field intelligence, competitor pricing, market trends, and customer
feedback to the Assistant Sales Manager.
- Ensure proper
merchandising, product display, and shelf positioning of our products
across retail shops.
- Execute daily
route plans efficiently and submit timely reports on field activities and
performance.
Requirements
- Minimum of 2
to 3 years of relevant field sales experience, specifically within the
Fast-Moving Consumer Goods (FMCG) sector.
- A strong,
practical understanding of the Lagos open-market landscape and distribution
channels (familiarity with Oke-Arin, Trade Fair, Agege, or Ipaja is a distinct
advantage).
- Strong
negotiation, persuasive, and customer relationship management skills.
- Proven ability
to work independently, manage routes effectively, and meet/exceed assigned
sales targets.
- Minimum of
OND, HND, or Bachelor's degree in Marketing, Business Administration, or a
related field.