Senior Brand Manager Beer

Job Description :

Job Title: Senior Brand Manager Beer

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

Purpose of the Role:

Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.

About the role:

• Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments.

• Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.

• Own the end-to-end consumer and shopper journey, translating global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs.

• Generate actionable consumer, shopper, and cultural insights to inform portfolio, communication, and activation strategies.

• Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets and campaigns.

• Act as the regional custodian of brand governance, ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing principles.

• Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives.

• Manage agency partners and adaptation processes to deliver efficient, effective, and timely campaign deployment across markets.

• Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to unlock growth opportunities and maximize commercial impact.

• Monitor business performance and marketing effectiveness, leveraging data and insights to optimize investment allocation and improve outcomes.

• Identify, evaluate, and drive opportunities for portfolio expansion, innovation launches, and market development initiatives.

• Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance, and execution excellence across the region.

• Champion best-practice sharing and continuous improvement across Africa Partner Markets to elevate marketing effectiveness and execution standards.

Key Competencies (3)

• Consumer, Shopper & Cultural Understanding

• Brand Building & Activation Excellence

• Commercial and Financial Acumen & Cross-Functional Leadership

• Digital and AI literacy

Experience / skills required:

Degree in Marketing, Business or related discipline.

Typically 4–7 years of marketing, commercial or FMCG experience.

Proven track record delivering integrated campaigns and business results.

Strong stakeholder management and project leadership skills.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Lagos HQ

Additional Locations :

Job Posting Start Date :

2026-09-23