Job Summary
We are looking for a motivated and detail-focused Content Creator and Social Media Management Assistant to bolster our marketing initiatives and digital footprint. In this role, you will be instrumental in producing compelling content, overseeing our social media channels, highlighting our construction projects, and promoting our services to cultivate new business opportunities while expanding brand visibility. This position is ideal for a recent graduate or an individual with up to two years of experience who possesses a strong passion for digital marketing, multimedia content production, and community engagement.
Responsibilities
- Produce diverse and engaging media assets, including photography, videography, graphics, captions, and short-form video clips to highlight our construction services and ongoing projects.
- Oversee the daily management of our social media presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Plan and maintain a comprehensive content schedule to guarantee consistent and timely posting across all digital channels.
- Document site activities, track project milestones, photograph completed structures, and capture key company events.
- Utilize professional editing software to refine images and video footage for optimal quality and impact.
- Craft clear, compelling, and professional copy for posts and promotional materials that align with our brand voice.
- Engage with the audience by monitoring interactions, responding to inquiries, and directing complex issues to the appropriate team members.
- Drive lead generation efforts by actively promoting our services to attract potential clients.
- Conduct research on emerging content trends, hashtags, and strategies specific to the construction and real estate sectors.
- Analyze key performance metrics such as reach, engagement rates, follower growth, and lead inquiries to compile basic performance reports.
- Partner with management and project teams to gather precise details regarding active and finished developments.
- Uphold a cohesive brand identity by ensuring all published materials are accurate, professional, and properly vetted.
- Support the execution of online marketing campaigns and other promotional tasks as directed by leadership.
Requirements
Requirements:
- A creative mindset with a strong eye for detail and design.
- Proficiency in creating photos, videos, and graphics using relevant tools.
- Experience or strong interest in managing multiple social media platforms.
- Ability to edit visual content effectively.
- Excellent written communication skills for drafting engaging copy.
- Strong organizational skills for managing content calendars and schedules.
- Capability to work on construction sites to capture high-quality visuals.
- Knowledge of social media analytics and reporting.
- Ability to collaborate effectively with cross-functional teams.
- A fresh graduate or professional with 0–2 years of relevant experience.
- Passion for digital marketing, content creation, and the construction industry.