JOB PURPOSE
The Brand Manager looks after the brand and content strategy for each of Harvesters' platforms, including Pastor Bolaji Idowu's social media accounts, Harvesters, NLP, and other Church platforms. The role leads the Digital Strategist, the Social Media Managers on each platform, and the Graphic Designers, Video Editors, Copywriters, and Ads Specialists who produce the content, making sure everything is on brand, consistent, and reaches the right audience.
KEY RESPONSIBILITIES
1. Brand and Content Strategy
- Build the content strategy and calendar for each platform, including Pastor Bolaji Idowu's social media account, Harvesters, NLP, and others.
- Keep messaging, tone, and visuals consistent with the Harvesters brand across every platform.
- Work with the Digital Strategist to plan content that fits each platform's audience.
2. Platform Management
- Manage the Social Media Managers assigned to each platform.
- Coordinate the Graphics Designers, Video Editors, Copywriters, and Ads Specialists who produce content for each platform.
- Review and approve content before it goes out, checking that it fits the brand and the platform's goals.
- Track how each platform is performing and adjust the content plan based on results.
3. Team Leadership
- Lead and support the Digital Strategist, the Social Media Managers, and the Graphics Designers, Video Editors, Copywriters, and Ads Specialists.
- Set clear goals for each platform team and check in on progress regularly.
- Help the team grow their skills in content creation, brand storytelling, and platform management.
4. Collaboration
- Work with the Creative Director's team to get the design, video, and photography support each platform needs.
- Work with the PR Manager to keep messaging aligned across brand and public-facing content.
- Report to the Chief Marketing Officer on platform performance, content plans, and any brand risks.
5. Brand Consistency
- Apply Harvesters' brand guidelines across all platforms and pages.
- Flag and correct any off-brand content before it is published.
- Support the Chief Marketing Officer in training the platform teams on brand standards.
Requirements
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- At least 5 years of experience in brand management, content strategy, or digital marketing.
- Experience managing a content or social media team is an advantage.
- Familiarity with social media platforms, analytics, and content planning tools.
- Experience working across multiple brands, pages, or accounts at once is
Benefits
- 13th Month
- Pension Contributions
- Paid Leave Allowance
- HMO
- Employee Loan
- Training and Development