Brand Manager , Zentaii (Skincare)

Brand Manager – Zentaii Skincare

Role Overview

The Brand Manager will play a critical role in shaping, elevating, and

commercializing the Zentaii brand across all consumer touchpoints. This role

combines strategic brand development, impactful storytelling, consumer insight, and

commercial thinking to strengthen brand equity, drive market relevance, and support

revenue growth.

The Brand Manager will oversee day-to-day brand operations, develop integrated

marketing campaigns, maintain brand consistency across channels, and leverage

consumer insights to influence marketing, product, and commercial decisions. The

role requires a balance of creativity, analytical thinking, and strong cross-

functional collaboration.

1. Brand Strategy & Market Positioning

• Develop and implement comprehensive brand strategies aligned with the

company’s vision, growth objectives, and commercial goals.

• Define and strengthen Zentaii’s positioning within the skincare market,

ensuring differentiation and long-term brand relevance.

• Conduct regular consumer, category, and competitor analysis to inform

strategic decisions and brand direction.

• Maintain and enhance brand tone, voice, visual identity, and communication

guidelines across all platforms.

2. Brand Narrative & Storytelling

• Develop and refine Zentaii’s brand narrative, ensuring it clearly communicates

the brand’s purpose, values, and unique positioning.

• Ensure consistent brand storytelling across digital platforms, retail

environments, wholesale partnerships, PR initiatives, and experiential

activations.

• Monitor cultural trends, skincare movements, and consumer behaviors to

keep brand messaging relevant and compelling.

3. Campaign Strategy & Execution (360° Marketing)

• Lead the planning and execution of integrated marketing campaigns, including

product launches, seasonal campaigns, and brand activations.

• Ensure consistent messaging across digital marketing, social media, PR,

influencer collaborations, retail, and experiential channels.

• Track campaign performance against defined KPIs such as engagement,

traffic, brand awareness, and sales uplift.

• Continuously optimize campaigns to improve reach, consumer engagement,

and commercial performance.

• Lead the planning, execution, and optimization of marketing campaigns,

product launches, and brand activations.

• Ensure integrated messaging across PR, digital platforms, retail experiences,

influencer collaborations, and community initiatives.

• Monitor campaign performance using key metrics such as engagement,

reach, conversion, and sales uplift.

• Continuously optimize marketing initiatives to improve brand visibility and

commercial performance.

• Analyze customer behavior, purchase patterns, and feedback to refine

messaging, campaigns, and brand positioning.

• Monitor market trends, competitor activity, and emerging skincare innovations

to identify opportunities for brand growth.

• Use insights to inform product development, marketing initiatives, and brand

storytelling.

6. Commercial & Business Impact

• Support revenue growth by aligning brand initiatives with commercial

objectives across D2C, retail, and wholesale channels.

• Collaborate closely with Sales, Retail, and E-commerce teams to ensure

brand campaigns drive demand generation.

• Contribute insights toward product launches, promotional strategies, and

marketing optimization.

• Track and report brand performance metrics including awareness,

engagement, campaign ROI, and conversion influence.

7. Cross-Functional Collaboration

• Work closely with Product Development, Sales, Digital Marketing, Retail, and

Operations teams to ensure brand strategy supports business growth.

• Provide marketing toolkits, campaign assets, and brand guidance to internal

teams and external partners.

• Act as the brand custodian, ensuring consistent brand representation across

all departments and customer touchpoints.

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or

a related field.

• Proven experience as a Brand Manager or Marketing Manager, preferably

within beauty, skincare, lifestyle, or consumer brands.

• Strong understanding of brand management, marketing strategy, and

consumer behaviour.

• Strong communication and storytelling abilities.

• Proficiency in digital marketing, social media platforms, and campaign

performance analytics.

• Ability to manage multiple projects and work effectively in a fast-paced

environment.

Benefits

Why Join Zentaii

At Zentaii, we are building a skincare brand rooted in science, authenticity, and real

skin results. Joining our team means contributing to a brand that prioritizes

thoughtful innovation, strong storytelling, and meaningful customer experiences.

We offer:

• Competitive compensation and benefits

• Opportunities for professional growth and leadership development

• A collaborative and creative working environment

• The chance to help shape a growing skincare brand with global ambitions