Chief Marketing Officer

About ACR AboutJobs TV Ltd

At ACR AboutJobs TV Ltd, we understand the unique dynamics and complexities of the African and Caribbean job markets. Our mission is to empower job seekers with the practical skills, curated resources, and strategic connections they need to succeed in today’s competitive career landscape. Through multimedia platforms and targeted career solutions, we bridge the gap between talent and opportunity across the region.

Position Summary

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead the brand’s marketing strategy and drive audience engagement, platform growth, and market penetration. The ideal candidate will have deep experience in digital marketing, content strategy, and community-building—particularly in employment, media, or education-focused sectors within emerging markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to grow AboutJobs TV’s audience, drive user engagement, and enhance brand visibility across Africa and the Caribbean.
  

• Position ACR AboutJobs TV Ltd as the go-to multimedia platform for career development, job search guidance, and workforce empowerment.
  

• Lead and manage the marketing team, external agencies, and media partners to produce high-impact campaigns across TV, digital, and social platforms.
  

• Oversee the creation and distribution of engaging content, including career shows, job market insights, testimonials, and success stories.
  

• Develop and optimize user acquisition and retention strategies through paid and organic digital channels (e.g., social media, SEO, email marketing, influencer collaborations).
  

• Build strong analytics frameworks to track KPIs, campaign performance, and platform engagement metrics.
  

• Collaborate closely with product, tech, and partnerships teams to ensure brand consistency and customer-centric design.
  

• Represent the brand at industry events, online forums, and strategic media engagements to increase reach and relevance.
  

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s or MBA preferred).
  

• 5+ years of marketing leadership experience, preferably in digital media, career platforms or workforce development sectors.
  

• Proven success in leading marketing campaigns targeting African and Caribbean audiences.
  

• Strong expertise in digital marketing tools, marketing automation, data analytics, and brand storytelling.
  

• Experience in TV or content-focused marketing is a strong advantage.
  

• Exceptional leadership, communication, and strategic thinking skills.
  

• Passion for youth empowerment, employment equity, and workforce transformation.
  

• A platform to shape the future of work in Africa and the Caribbean.
  

• Dynamic, mission-driven culture focused on real impact.
  

• Competitive salary and performance incentives.
  

• Creative freedom and opportunity for regional and global influence.