● Lead Generation & Prospecting: Identify and generate prospective student leads through referrals, networking, social media, online research, outreach and other relevant
channels.
● Student Engagement & Enquiry Management: Respond to enquiries from prospective
students, understand their learning objectives and provide accurate information about
available training programmes.
● Course Promotion & Sales: Promote business practical accounting courses,
highlighting their relevance to working professionals, entrepreneurs and students
seeking to strengthen their accounting skills.
● Lead Qualification: Assess prospective students based on their interests, learning
needs, availability, readiness to enrol and suitability for the school's programmes.
● Sales Conversion & Follow-Up: Maintain regular communication with interested
prospects, address concerns, follow up on pending decisions and encourage course
registration.
● Relationship Building: Establish and maintain positive relationships with prospective
students, existing learners, referral partners and potential corporate clients.
● Digital Sales & Social Selling: Use WhatsApp, phone calls, email, social media and other
digital channels to generate leads, share course information and nurture prospective
students.
● Corporate & Institutional Outreach: Identify opportunities to promote accounting training to businesses, entrepreneurs, organisations and institutions that may require practical accounting skills development.
● Promotional Campaign Support: Participate in marketing campaigns, outreach activities, information sessions and other initiatives designed to increase awareness and
enrolment.
● Sales Presentations & Programme Explanation: Communicate course structure, learning
outcomes, schedule, delivery options and registration procedures clearly and confidently.
● Sales Pipeline Management: Maintain an organised record of leads, enquiries,
follow-ups, interested prospects, registrations and enrolment progress.
● Market Research & Opportunity Identification: Gather feedback on prospective students'
training needs, competing programmes and market demand to identify opportunities for
growth.
● Sales Reporting & Target Execution: Track lead generation, prospect engagement,
follow-up activity and enrolment conversions, and work toward assigned sales targets.
● Professional Representation: Represent business professionally in all prospect
interactions and contribute to a positive experience for prospective and enrolled
students.