We are seeking a Marketing Manager to drive sales growth, lead strategic marketing initiatives, and expand market share for a leading plastics manufacturing company. The successful candidate will oversee the marketing and business development of the company’s rain boots, PVC footwear, and PVC hair thread product lines while building strong customer and channel partnerships to achieve sustainable growth.
Key Responsibilities
- Develop and implement comprehensive sales and marketing strategies aligned with corporate objectives and annual revenue targets.
- Identify, evaluate, and penetrate new geographic markets and customer segments.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
- Lead negotiations for major contracts and ensure favorable commercial terms.
- Conduct market intelligence activities, including competitor analysis, pricing studies, and customer feedback assessments.
- Prepare and manage sales forecasts, budgets, and periodic performance reports.
- Collaborate with production, procurement, and logistics teams to ensure product availability and timely order fulfillment.
- Plan and oversee trade shows, promotional campaigns, and brand-building initiatives.
- Recruit, coach, and manage the sales and marketing team, establishing KPIs and monitoring performance.
- Recommend product, pricing, and channel strategies to enhance profitability and market share.