Sales Executive

The Sales Executive is responsible for generating new business, developing customer relationships, promoting the company's products and services, and converting qualified prospects into paying customers. The successful candidate will be a confident, commercially minded, and target-driven sales professional who can identify opportunities, engage prospective customers, conduct effective sales presentations, follow up consistently, close deals, and maintain strong customer relationships.

• Identify and develop new sales opportunities through prospecting, referrals, networking, field activities, digital channels, and other approved sales channels.
  
• Generate and maintain a healthy pipeline of prospective customers.
  
• Contact prospective customers to understand their needs, introduce relevant products or services, and determine their suitability.
  
• Conduct sales presentations, product demonstrations, meetings, and client visits where required.
  
• Clearly communicate product features, benefits, pricing, value propositions, and applicable terms to prospective customers.
  
• Build and maintain strong professional relationships with prospects, customers, partners, and other relevant stakeholders.
  
• Follow up consistently with prospects throughout the sales cycle to move opportunities toward closure.
  
• Handle customer questions, concerns, and objections professionally and effectively.
  
• Negotiate within approved company guidelines and work toward mutually beneficial commercial outcomes.
  
• Convert qualified prospects into confirmed sales and achieve assigned revenue and sales targets.
  
• Identify opportunities for upselling, cross-selling, repeat business, and customer referrals.
  
• Maintain accurate records of prospects, customer interactions, sales activities, opportunities, and closed deals in the CRM or designated sales system.
  
• Monitor the sales pipeline and ensure that leads and opportunities are followed up within the required timelines.
  
• Prepare and submit accurate daily, weekly, and monthly sales reports as required.
  
• Monitor market trends, customer needs, competitor activities, and emerging business opportunities within the assigned territory.
  
• Participate in exhibitions, networking events, promotional activities, client meetings, and other business-development initiatives where required.
  
• Collaborate with the marketing, customer service, operations, and other relevant teams to ensure a smooth customer experience.
  
• Resolve or appropriately escalate customer issues that may affect sales, retention, or customer satisfaction.
  
• Maintain professional conduct and protect the company's reputation during all customer and business interactions.
  
• Comply with approved sales processes, company policies, reporting requirements, and customer-data protection standards.
  

Requirements

• Minimum of a Bachelor's degree, HND, or equivalent qualification in Business Administration, Marketing, Sales, Economics, Communications, or a related field.
  
• Additional professional qualifications or training in Sales, Marketing, Business Development, or Customer Relationship Management will be an advantage.
  
• Minimum of 2 years of relevant experience in sales, business development, account management, or a similar customer-facing commercial role.
  
• Proven experience working toward and achieving sales targets.
  
• Experience in prospecting, lead generation, client engagement, negotiation, and closing sales.
  
• Experience managing a sales pipeline and maintaining customer relationships.
  
• Experience using CRM systems or other sales-management tools is an advantage.
  
• Required Skills
  Excellent verbal and written communication skills.
• Strong sales, negotiation, and persuasion abilities.
  
• Excellent prospecting and lead-generation skills.
  
• Strong presentation and pitching abilities.
  
• Excellent relationship-management skills.
  
• Strong objection-handling and closing skills.
  
• Ability to identify customer needs and recommend appropriate solutions.
  
• Strong commercial awareness and business acumen.
  
• Good numerical and analytical skills.
  
• Strong follow-up and pipeline-management skills.
  
• Good computer literacy and CRM proficiency.
  
• Excellent time-management and organisational skills.
  
• Ability to work independently while contributing effectively to a team.
  
• Strong reporting and documentation skills.
  
• The successful candidate must currently reside within or have convenient access to the Lekki / Lagos Island axis of Lagos State.The candidate must be comfortable attending client meetings, prospect visits, networking events, and other field-sales activities as required as this is primarily an on-site and field-based role.
  

Benefits

• Competitive salary.
  
• Performance-based sales incentives/commission.
  
• Structured onboarding and sales training.
  
• Ongoing coaching and professional development.
  
• Performance feedback and sales coaching.
  
• Opportunity to work with a growing and commercially focused team.