Our client
offers culinary solutions in several countries of Europe and Africa.
Job Summary
The Food Service Manager is to own and grow the Food Service
channel within the assigned region. The role drives revenue growth, new
customer acquisition, customer retention and recipe switching, and the field
team that delivers them.
Key Responsibilities
- Deliver the
regional Food Service revenue and customer targets.
- Lead, coach
and manage the regional team of Key Account Officers, Telesales Officers and
Delivery Officers through clear KPIs, routines and performance reviews.
- Drive new
customer acquisition and coverage growth across institutions, schools,
eateries, vendors and caterers.
- Drive recipe
switching, detailing and pre-selling execution in the field and convert them
into sustained sales.
- Track
performance against target, identify gaps by customer, route and officer,
establish the cause, and own the recovery plan.
- Work with
the General Trade team and distributors to resolve stock availability and
transaction issues affecting Food Service execution.
- Report
performance to leadership with clear analysis and recommendations.
Requirements
- Minimum 5 years
of commercial or sales experience in FMCG, food service, HORECA or a related
B2B environment, with at least 2 years managing a field team.
- Proven track
record of delivering revenue targets and growing a customer base.
- Strong business
analysis skills. Must be hands-on with Excel (formulas, analysis of performance
data) and PowerPoint (building and presenting business reviews).
- Strong people
leadership: setting KPIs, coaching, and building the capability of a team.
- Comfortable
working cross-functionally with distributor and General Trade structures.
- Executive
presence and strong written and verbal communication.
- Bachelor's
degree in a business-related field. A culinary or food industry background is
an added advantage, not a requirement.
- Strong
background in medical detailing or pharmaceutical sales who have successfully
driven product growth, managed healthcare stakeholder relationships, and
demonstrated strong commercial acumen.
- Experience as
an Off-Trade Manager, with a proven track record of managing distributor
relationships, developing channel strategies, and delivering revenue and
profitability targets.