Job Title: Dealer Manager
Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Lagos Island

Job Purpose:
To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.

Key Responsibilities:

Identify, recruit, and onboard new dealers.
Monitor dealer performance against sales targets and KPIs.
Develop and implement dealer sales strategies to drive product penetration.
Train and support dealers on product knowledge, pricing, and promotional activities.
Conduct regular market visits to assess dealer operations, branding, and compliance.
Resolve dealer-related issues promptly to maintain strong business relationships.
Analyze sales data to identify growth opportunities and areas of concern.
Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
Enforce adherence to company policies, pricing structures, and ethical standards.

Key Performance Indicators (KPIs):

Dealer recruitment and retention rate
Sales target achievement by dealers

Qualifications and Experience:

Strong negotiation and relationship management skills
Good knowledge of distribution networks and dealer operations
Proficiency in MS Office tools

Skills:

Sales planning and forecasting
Communication and interpersonal skills
Problem-solving ability
Market analysis and reporting
Team coordination

Work Environment:

Field and office-based activities

Dealer Manager

At a Glance

Requirements

About the Job