Area Sales Manager - Nigeria

Area Sales Manager — Nigeria

Department: Sales | Location: Nigeria (On-site) | Experience: 1–3 Years | Reporting To: Global Front Sales Team

About the Role

We are looking for a dynamic and result-oriented Area Sales Manager to develop and expand the Nigerian market for Tempsens' industrial instrumentation and temperature measurement solutions. The candidate will identify new business opportunities, build customer relationships, manage sales activities, and drive business growth across Nigeria, combining technical understanding with strong field sales and commercial skills.

Key Responsibilities

• Develop and grow Tempsens' business presence in Nigeria through direct customer engagement and market development.

• Identify and develop new customers, industries, projects, EPC companies, consultants, OEMs, distributors, and channel partners.

• Manage existing customer relationships and identify repeat and cross-selling opportunities.

• Conduct regular customer visits, site visits, technical discussions, and product presentations.

• Understand customer requirements and recommend appropriate Tempsens products and solutions.

• Prepare and follow up on quotations, commercial offers, tenders, and sales proposals.

• Negotiate prices, commercial terms, delivery requirements, and other business conditions.

• Coordinate with the Global Front Sales Team on technical, commercial, and project matters.

• Maintain accurate CRM records and provide regular sales updates.

• Monitor market trends, competitors, pricing, and emerging opportunities in Nigeria.

• Achieve assigned sales targets and customer acquisition objectives.

• Represent Tempsens at customer meetings, exhibitions, seminars, and industry events.

Key Products / Solutions

Thermocouples and RTDs · Temperature sensors and assemblies · Specialized and mineral-insulated cables · Industrial/process heaters · Pyrometers and infrared temperature measurement solutions · Thermal cameras · Temperature monitoring systems · Customized thermal solutions.

Required Qualifications

• Bachelor's degree in Engineering, Marketing, Business Administration, or a related field.

• 1–3 years of field sales / business development experience, preferably in industrial products, instrumentation, automation, electrical, process equipment, or a related B2B industry.

• Technical sales experience preferred.

• Strong willingness to travel within Nigeria for customer visits and business development.

Required Skills

• Technical Sales & Business Development · Customer Relationship Management · Negotiation & Commercial Skills

• Lead Generation and Customer Acquisition · CRM Management · Industrial B2B Sales

• Technical Problem Solving / Troubleshooting · Presentation and Communication Skills

• Market Development · Tender and Quotation Follow-up · Relationship Building · Cross-Cultural Communication

Preferred Candidate Profile

• Proactive and self-driven, able to develop a market independently.

• Comfortable with extensive field travel and customer meetings.

• Strong communicator, negotiator, and relationship builder.

• Technically inclined, capable of understanding industrial customer requirements.

• Result-oriented, comfortable working with an international/global sales team.

Key Performance Indicators (KPIs)

• Revenue and sales growth in Nigeria

• New customer acquisition and qualified opportunity pipeline

• Conversion of enquiries and quotations into orders

• Customer retention, repeat business, and CRM accuracy

• Achievement of assigned sales targets

Role Objective

To establish and expand Tempsens' presence in Nigeria, develop strong customer relationships, generate sustainable business opportunities, and contribute to the company's overall international sales growth. thermal engineering solutions - temperature sensing, electrical heating, and specialized cables.