Position
Description
The Business Development Manager will drive strategic growth, market penetration, and commercial success within Nigeria’s solar energy industry. The role requires a commercially astute professional with deep experience in identifying and developing high-value opportunities, building impactful relationships across multiple channels, and shaping long-term revenue-generating strategies.
The individual will be
responsible for expanding the organization’s footprint through new customer
acquisition, channel development, and strategic partnerships, while nurturing
existing accounts and ensuring strong customer experience across all interactions.
This role supports the company’s mission by positioning its solar solutions
competitively in a rapidly evolving energy market.
Key Roles &
Responsibilities
Strategic Growth
& Market Expansion
- Develop and execute a comprehensive growth
strategy focused on revenue expansion, customer acquisition, and market
diversification in the solar energy sector.
- Identify, evaluate, and prioritize new
business opportunities to ensure alignment with company goals and optimal
resource allocation.
- Conduct market intelligence to stay ahead
of industry trends, regulatory changes, competitor activity, and emerging
solar technologies.
Business
Development & Sales Execution
- Deliver sales volume, revenue targets, and
market share at optimal cost.
- Expand the client base by generating
leads, nurturing prospects, and converting high-quality opportunities.
- Develop and manage a strong pipeline of
commercial, institutional, and partnership opportunities.
- Lead the preparation and submission of
strategic proposals, bids, concepts, and grant applications.
Partnerships &
Stakeholder Engagement
- Build and sustain strong relationships
with existing clients, potential clients, influencers, policymakers,
distributors, and other key industry stakeholders.
- Drive channel development efforts by
identifying and onboarding new partners, resellers, and community-level
networks.
- Participate in negotiations and secure
long-term contracts to support sustainable growth.
Product & Value
Proposition Expertise
- Develop deep knowledge of the company’s
solar products, financing models, technologies, and solutions.
- Communicate value propositions clearly and
persuasively to diverse customer segments.
- Work cross-functionally with product,
engineering, and operations teams to ensure the offering aligns with
evolving customer needs.
Performance
Management & Reporting
- Prepare analytical, performance, and
forecast reports for executive leadership and Board-level reviews.
- Track and report business development
metrics, highlighting successes, challenges, and improvement
opportunities.
- Recommend strategic actions to enhance
competitiveness and operational efficiency.
Requirements
Education
- Bachelor’s degree in Marketing, Business
Administration, Engineering, or a related field.
- A postgraduate degree (MBA or related) is
an added advantage.
Experience
- Minimum of 3 years in business
development, sales management, or key account management—preferably within
renewable energy, solar distribution, FMCG channels, or technology-driven
sectors.
- Proven track record of driving strategic
growth, managing complex sales cycles, and exceeding sales targets.
- Experience collaborating with senior
leaders and working in dynamic, high-growth environments.