Job Objective
This role combines strategic thinking and hands-on execution to drive
growth in our B2B business and effectively position our products to meet customer
needs. The ideal candidate will have a strong background in marketing,
exceptional communication skills, and a passion for innovation in the travel
tech industry.
Job Description
B2B
Marketing:
- Strategy Development: Create and implement B2B
marketing strategies to drive leads, acquire customers, and boost retention.
- Market Analysis: Research industry
trends, customer needs, and competitors to guide marketing efforts.
- Campaign Management: Plan and optimize
multi-channel campaigns, including email, social media, events, and
partnerships.
- Content Creation: Design impactful marketing materials
like brochures, case studies, and presentations for business clients.
- Client Engagement: Collaborate with sales to provide
marketing support and resources for client acquisition and retention.
- Performance Tracking: Analyze campaign performance and
recommend improvements.
Product
Marketing:
- Go-to-Market
: Plan and execute product launches aligned with company goals
and customer needs.
- Product Positioning: Craft clear messaging that highlights
product value and competitive edge.
- Collaboration: Align marketing strategies with product roadmaps through
teamwork with development teams.
- Customer
Insights: Analyze
feedback to improve products and explore new opportunities.
- Sales Support: Provide tools and training to help the
sales team showcase product value.
- Marketing
Materials: Develop and maintain user guides, FAQs, and product videos.
Requirements
- Bachelor’s degree in Marketing, Business
Administration, or a related field.
- 4+ years of experience in B2B marketing and/or
product marketing, preferably in the tech or travel industry.
- Proven track record of developing and
executing successful B2B marketing campaigns.
- Strong understanding of digital marketing
channels and tools.
- Excellent communication, presentation, and
project management skills.
- Analytical mindset with the ability to
interpret data and translate insights into actionable strategies.
- Proficiency in marketing automation platforms
and CRM tools (e.g., HubSpot, Salesforce).
- Creative
thinker with a passion for innovation and problem-solving.