Female Marketing & Growth Lead

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1. Drive product listing and shelf presence across pharmacies, beauty stores, supermarkets, and other relevant retail outlets
   

2. Identify, pitch, and onboard new retail and distribution partners/stockists, negotiating listing terms, shelf placement, and stocking volumes.
   

3. Build and maintain strong relationships with store owners/managers/pharmacists to secure and protect shelf space and favorable positioning.
   

4. Monitor stock levels and sell-through at retail points, coordinating restocks and preventing stock-outs or overstocking.
   

5. Track and expand the brand's retail footprint (number of active stockists/outlets).
   

6. Get the product listed, optimized, and actively selling on relevant online marketplaces and platforms (e.g. Jumia, Konga, Instagram/WhatsApp shops, brand website) in addition to owned digital channels.
   

7. Manage online storefront content (product listings, pricing, reviews/ratings) to maximize visibility and conversion on each platform.
   

8. Coordinate with platform account managers/partners to run promotions, secure placement, and resolve listing or fulfillment issues.
   

9. Plan and execute terrestrial marketing activities — in-store activations, product sampling, roadshows, market storming, pharmacy/clinic engagement, and community or event-based marketing.
   

10. Build a calendar of on-ground activations aligned to key retail and seasonal periods, tracking footfall, engagement, and resulting sales.
    

11. Gather on-ground market and competitor intelligence (pricing, shelf presence, consumer reactions) from the field to inform strategy.
    

12. Support the retail and terrestrial push with brand visibility efforts — social media, PR, influencer/dermatologist partnerships — that drive customers to ask for the product in-store and online.
    

13. Design onboarding touchpoints for new customers (in-store guidance, post-purchase communication, usage education) to drive early satisfaction, whether they bought in-store or online.
    

14. Build a retention strategy — replenishment reminders, loyalty programs, win-back campaigns — that keeps customers returning to the same or another stockist/platform.
    

15. Segment and target customers based on purchase channel and behavior.
    

16. Track and report on retail footprint, sell-through rates, online platform performance, and terrestrial activation ROI to the Founder/MD monthly.
    

17. Use field, retail, and platform data to continuously refine distribution and activation strategy.
    

18. Manage relationships with external partners/agencies (distributors, platform managers, activation/promotion agencies) where applicable.
    

19. Build out, manage, and coordinate a team of marketers (trade/field marketing, e-commerce/digital, content support) as the function scales.
    

Requirements

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• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. An MBA or postgraduate marketing qualification is an advantage but not required. Relevant certifications are a plus.

  
  

• 5–8+ years of progressive marketing experience, ideally in FMCG, beauty/personal care, health/wellness, or D2C consumer brands.

  
  

• Proven track record of building brand visibility and acquisition funnels for a growing or new-to-market brand

  
  

• Strong grasp of digital marketing (paid social, performance/search marketing, WhatsApp/SMS marketing

  
  

• Data-driven mindset.

  
  

• Strong leadership and people-management skills.

  
  

• Excellent communication and stakeholder-management skills, with the ability to translate marketing performance into a clear commercial narrative for the Founder/MD.

  
  

• Comfortable working with a lean budget and limited brand equity, and building processes/systems from scratch rather than inheriting them.

  
  

Benefits

• Allowances
  
• Pension
  
• Health insurance
  
• Leave arrangement