The Field Sales Representative will be responsible for identifying and engaging prospective buyers and investors, promoting real estate offerings, conducting field-based prospecting, organising property inspections, and managing sales opportunities from initial contact through negotiation and closing.
Key Responsibilities
A. Field Sales and Business Development
● Identify and pursue prospective buyers, investors, property owners, and other relevant
customer segments through field visits, networking, referrals, events, and targeted outreach.
● Develop and execute field sales plans to generate qualified leads and achieve agreed sales and revenue targets.
● Promote property offerings and investment opportunities to prospective clients.
● Build a strong pipeline of potential customers and maintain consistent follow-up throughout the sales cycle.
● Identify new markets, customer segments, and business development opportunities within Abuja and other approved locations.
B. Prospecting and Lead Qualification
● Conduct systematic prospecting through direct engagement, referrals, professional networks, social media, and other relevant channels.
● Research potential customers, businesses, investors, and market opportunities to identify prospects with genuine property purchase or investment intent.
● Qualify leads based on their property preferences, budget, purchasing authority, investment objectives, readiness to buy, and expected timeline.
● Maintain accurate records of leads, interactions, follow-up activities, and sales opportunities using the company’s approved CRM or tracking tools.
● Prioritise high-potential opportunities and develop appropriate follow-up strategies to improve conversion rates.
C. Client Engagement and Relationship Management
● Establish and maintain productive relationships with prospective buyers, existing clients, investors, referral partners, and other stakeholders.
● Understand each client’s requirements, financial considerations, preferred locations, property interests, and investment expectations.
● Provide timely responses, personalised recommendations, and professional support throughout the customer journey.
● Maintain regular communication with prospects and clients to build confidence, encourage repeat business, and generate referrals.
● Address client concerns, manage expectations, resolve complaints professionally, and escalate complex issues when necessary.
D. Sales Presentations, Property Inspections and Demonstrations
● Deliver persuasive sales presentations that clearly communicate property features, benefits, pricing, payment arrangements, location advantages, and relevant investment considerations.
● Organise and conduct property inspections, site visits, and client meetings.
● Explain available property options in a manner that connects the customer’s needs with the company’s offerings.
● Use brochures, presentations, digital resources, property information, and other approved sales materials to support client decision-making.
● Respond confidently to customer questions while ensuring that all representations about property availability, documentation, pricing, and expected returns are accurate and authorised.
E. Market Research and Information Gathering
● Monitor real estate market trends, customer preferences, competitor activities, property
pricing, and emerging investment locations.
● Gather information about prospective clients, their needs, purchasing behaviour, and
potential objections to identify suitable sales opportunities.
● Provide management with relevant field intelligence, competitor insights, customer
feedback, and recommendations for improving sales strategies.
● Research and identify new lead sources, referral networks, and partnership opportunities
that can support business growth.
● Use research findings to improve prospect qualification, sales messaging, and customer
engagement.
F. Negotiation and Sales Closing
● Lead sales discussions and negotiate professionally within approved pricing, payment,
and commercial guidelines.
● Address objections by understanding the underlying concern and presenting relevant
information or suitable alternatives.
● Guide qualified prospects through the decision-making process and maintain momentum
towards a purchase commitment.
● Coordinate with relevant internal teams to support the preparation and review of offers,
agreements, and other required transaction documents.
● Follow up on outstanding decisions, payments, documentation, and agreed next steps
until the transaction is completed or appropriately closed.
● Maintain ethical sales practices and ensure that client commitments are consistent with
approved company policies.
G. Social Selling and Digital Prospecting
● Use relevant digital platforms, including LinkedIn, Facebook, Instagram, WhatsApp
Business, and other approved channels, to identify prospects and build professional
relationships.
● Develop and maintain a credible online presence that supports the promotion of
Harmozee Homes’ property offerings.
● Engage potential buyers and investors through relevant content, professional
conversations, digital networking, and targeted follow-ups.
● Leverage digital tools to research leads, communicate with prospects, schedule
meetings, present property information, and track engagement.
● Collaborate with the marketing team, where applicable, to improve lead quality and
convert digital enquiries into sales opportunities.
H. Sales Reporting and Cross-Functional Collaboration
● Maintain up-to-date records of leads, client interactions, property inspections, proposals,
negotiations, and sales outcomes.
● Submit timely sales reports covering prospecting activities, pipeline status, conversion
progress, challenges, and market feedback.
● Work closely with management, marketing, customer service, property operations, and
other relevant teams to support seamless client service and transaction execution.
● Participate in sales meetings, strategy sessions, product briefings, and performance
reviews.
● Apply feedback and lessons from completed and unsuccessful sales opportunities to
improve future performance.
Requirements
Essential Qualifications and Experience
● Bachelor’s degree in Business Administration, Marketing, Sales, Estate Management, Economics, or a related discipline.
● A minimum of 4–7 years of relevant sales experience, preferably in real estate, property sales, property investment, financial services, or another consultative, target-driven sales environment.
● Demonstrable experience in prospecting, lead qualification, client relationship management, negotiation, and closing sales.
● Experience conducting field sales activities, client meetings, presentations, site visits, or product demonstrations.
● Evidence of working towards and achieving sales targets or other measurable commercial objectives.
● Strong understanding of customer acquisition, sales pipeline management, and the end-to-end sales process.
● Practical knowledge of digital prospecting, social selling, and customer relationship
management tools.
● Excellent written and verbal communication, presentation, and interpersonal skills.
● Strong research, information-gathering, critical-thinking, and problem-solving abilities.
● Proficiency in common business software, including Microsoft Office or Google Workspace, spreadsheets, email, presentation tools, and CRM platforms.
● Ability to work independently in the field while collaborating effectively with internal teams.
● Willingness to travel locally for prospecting, networking, client meetings, and property
inspections.
● Knowledge of the Abuja real estate market, including customer segments, property investment considerations, and local market dynamics, is an advantage.
Key Competencies
Commercial and Sales Competencies
● Prospecting: Proactively identifies and engages potential customers through direct
outreach, referrals, networking, and digital channels.
● Lead Qualification: Assesses prospect needs, budget, purchase intent,
decision-making authority, and readiness to buy.
● Contract Negotiation: Conducts professional negotiations while protecting customer
relationships and adhering to approved commercial terms.
● Closing Skills: Converts qualified opportunities into purchase commitments through
structured follow-up, objection handling, and clear next steps.
● Sales Presentations and Demonstrations: Communicates property features, benefits,
and relevant investment considerations persuasively and accurately.
● Social Selling: Uses digital platforms and professional networks to establish credibility,
engage prospects, and generate sales opportunities.
● Research and Information Gathering: Collects and interprets relevant market,
competitor, property, and customer information to support sales decisions.
Relationship and Communication Competencies
● Relationship Building: Develops trust-based relationships that encourage customer
confidence, referrals, and repeat business.
● Client Engagement: Understands customer needs and maintains responsive,
personalised, and professional communication.
● Communication: Presents ideas clearly, listens actively, asks relevant questions, and
adapts communication to different audiences.
● Conflict Management and Resolution: Handles objections, disagreements, and
complaints calmly, fairly, and constructively.
● Collaboration: Works effectively with colleagues and cross-functional teams to deliver
on shared business objectives.
Analytical and Digital Competencies
● Critical Thinking and Problem Solving: Evaluates sales challenges, identifies root
causes, compares alternatives, and recommends practical solutions.
● Tech Savvy: Uses digital tools and platforms confidently to research prospects, manage
communications, track leads, and support sales productivity.
● Understanding of Common Business Software: Demonstrates practical proficiency
with spreadsheets, presentations, email, CRM systems, and related business
applications.
Personal Effectiveness
● Self-motivation, initiative, and accountability.
● Strong organisation, planning, and time management.
● Resilience and persistence in a target-driven environment.
● Professionalism, integrity, and attention to detail.
● Adaptability and willingness to learn.
● Customer-focused judgement and commercial awareness.
6. Performance Expectations
Performance will be assessed against agreed targets and quality standards, which may include:
● Number and quality of new leads generated.
● Number of qualified prospects added to the sales pipeline.
● Client meetings and property inspections completed.
● Lead-to-meeting and meeting-to-sale conversion rates.
● Sales revenue and completed property transactions.
● Follow-up consistency and sales pipeline accuracy.
● Client satisfaction, referrals, and relationship quality.
● Quality and timeliness of sales reports and market intelligence.
Specific targets will be agreed with management based on the company’s sales objectives,
available property inventory, pricing, and sales cycle.
Benefits
200,000 with commission