PURPOSE OF THE ROLE

Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market

AREAS OF RESPONSIBILITY

Strategy and Planning

· Responsible for the secondary sales of the ASO in the Area.

· Execute and maintain the sales and marketing plan for the business as set out.

· Drive and monitor individual and team sales objectives on monthly, quarterly and annual basis.

· Report and suggest possible solution to extreme environmental challenges to business GSV (Gross Sales Value)

Grow Market Share

· Regularly conduct retail outlet audits to study market share movements and track market share.

· Concentrate on strong tracks for retail growth and retention & weak tracks to build brand image & generate growth.

· Work with the team to correct market working discipline, daily targets vs achievement tracking.

· Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices, reports/analysis

People and Organization

· Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

· Execute/ establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

· Recognize and celebrate team and team member accomplishments.

· Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review

Schemes and promotions

· Execute, maintain, and recommend consumer centric activities in the area as set out by the business– focus on generating trials and increase penetration.

· Responsible for promotional collaterals for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

Retail outlet management

· Ensure the picture of success implementation at the retail outlets within the scope and area of coverage.

· Maintain the organization standard with respect to. Quality, Distribution, Visibility, Promotion, Price and Persuasion at the outlet.

· Align the team for execution of the marketing plans in the Area as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Distributor & Account Sales Officers Management

· Recruit a minimum 200 retail outlets in each territory within the area of coverage.

· Responsible for the daily sale/stock reconciliation with the KDs

· Responsible for the daily stock issuance and reconciliation with the ASOs

· Set clear business objectives with the with the ASOs respect to Targets, and business growth.

· Execute and ensure ASOs debt compliance.

· Ensure daily, weekly, and monthly prompt report to the Regional Manager

Requirements

Education: Minimum of HND/BSc. •

Experience: 3-5years years minimum in Sales and marketing positions

• Must be able to drive with a valid driver’s license.

• Must be able to operate a Smart Phone

• Basic knowledge in MS office suite Knowledge / Skills / Abilities

• Well-networked, have established contacts in the night scene

• Experience in the beverage industry, entertainment and/or events, hospitality and catering would be an added advantage

• Flexibility and independence, no two days and, more importantly, no two nights are the same.

• Excellent written and verbal communication skills enable you to craft and deliver the right message, to the right people, at the right time.

• Strong understanding of sales processes, strategic and innovative commercial awareness, and planning and negotiation skill

Area Sales Manager(FMCG) Kaduna/Kano

About the Job

Requirements