Marketing Executive

• Establishes marketing goals to ensure market share and profitability of products and/or services.

• Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.

• Develops and executes monthly and annual marketing budgets.

• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.

• Communicates with outside advertising agencies regarding ongoing campaigns

• Works with the dealer and general sales manager to develop upcoming ad campaigns.

• Communicates marketing efforts to all dealership employees.

• Acts as liaison with news media.

• Acts as liaison with the manufacturer regarding merchandising.

• Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.

• Achieves satisfactory profit/loss ratio and share of market performance

• Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.

• Communicates with customers to determine their needs and interests.

• Evaluates market reactions to advertising programs, media placement, and merchandising policy.

• Seeks out and uses industry sources and consumer information.

• Prepares marketing and other reports and presents them to dealership management.

• Develops surveys and other marketing tools.

• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.

• Attends monthly managers meetings.

• Maintains professional appearance.

• Other tasks as assigned.

Requirements

• BSC/HND in Marketing or related field from recognized institution.
  
• 2-3years experience of Marketing in an Automobile Company
  
• Must be familiar with Corporate Leasing services
  
• Good Social Media Marketing
  
• Outstanding communication and interpersonal abilities