The Business Development Executive (B2B) is responsible for driving sales growth, identifying new business opportunities, and expanding the company’s market presence in Nigeria’s oil & gas, energy, manufacturing, and construction industries.
This role requires a strategic and results-driven professional with a strong understanding of the PPE and industrial footwear market, particularly in engaging both major and minor oil and gas servicing companies.
The BDE will focus on securing partnerships with key distributors, penetrating the market through channel distribution strategies, and ensuring products are widely adopted by companies that traditionally rely on imported safety boots. This role requires significant networking, attending industry events, and cultivating relationships with key players in the sector. The ideal candidate must have strong industry contacts, be available for travel, and be willing to work on weekends when necessary.
Requirements
Key Responsibilities
1. Market Expansion & Sales Strategy
- Identify, target, and acquire clients within the oil & gas, manufacturing, construction, and industrial sectors, including minor servicing companies purchasing below 200 pairs of safety footwear.
- Develop and implement sales strategies to approach companies in the PETAN list and sell directly to them.
- Research and engage major oil and gas projects, particularly those where imported safety boots are being used, to enforce NCDMB local content policy and advocate for locally manufactured PPE products.
- Establish relationships with key distributors in the oil & gas and manufacturing sectors, ensuring they partner with Yikodeen for offtakes and market distribution.
- Lead business development efforts by sourcing, discovering, and analyzing major oil and gas projects where Yikodeen can supply safety footwear.
2. Channel Distribution & Relationship Management
- Serve as a Channel Distribution Manager, ensuring that products are well-distributed across markets.
- Develop and manage a network of distributors and partners to increase product penetration.
- Ensure that distributors successfully market and sell our products to their clients who traditionally purchase imported safety footwear.
- Build and maintain strong relationships with clients and key industry stakeholders to drive repeat business.
- Act as a liaison between Yikodeen and major buyers, ensuring long-term contracts and strategic partnerships.
- Manage key accounts and ensure strong client relationship management to drive customer retention.
3. Industry Engagement & Networking
- Attend industry events, trade fairs, exhibitions, and networking sessions to connect with potential clients and key players in the oil & gas and manufacturing industries.
- Actively seek and participate in formal and casual events where relationship-building opportunities with key decision-makers are available.
- Stay updated on trends in the industry and provide insights on new opportunities and market shifts.
4. Revenue Growth & Sales Target Execution
- Negotiate and close deals with minor and major oil and gas servicing companies, energy firms, and industrial manufacturers.
- Meet and exceed revenue and sales targets set by the company.
- Work closely with the finance team to structure competitive pricing models and payment terms for clients.
- Develop detailed sales reports, market analyses, and projections to guide company sales strategies.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Sales, or a related field.
- Minimum of 5+ years of experience in B2B sales, preferably in PPE, manufacturing, oil & gas, or industrial equipment.
- Strong industry network and ability to gain access to key players in target industries.
- Proven track record in identifying and securing high-value business opportunities.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to develop and manage strategic partnerships.
- Strong analytical and problem-solving skills with a focus on market expansion.
- Must be available for travel and willing to work on weekends when required.
Key Performance Indicators (KPIs)
- Number of new accounts acquired, including minor oil & gas servicing companies.
- Volume of sales and revenue growth from the energy, oil & gas, and manufacturing sectors.
- Expansion of the distributor network and increased market penetration.
- Success in securing contracts from companies in the PETAN list.
- Effectiveness in identifying and closing deals with firms involved in major oil and gas projects.
- Attendance and participation in industry networking events leading to new business opportunities.
- Strength and quality of key account management and customer retention.
Benefits
This role offers an opportunity to be at the forefront of Yikodeen’s expansion in Nigeria’s
industrial market, working with a leading brand to drive local content adoption and establish
a strong business footprint. If you are a seasoned business development professional with a
passion for market expansion and strategic sales, we encourage you to apply.